What is a Forex CRM: definition and main features

Furthermore, traders are more and more demanding. Many newcomers dive into the terminology and educating videos before entering the market. This is why a broker may win the competitive struggle through ultimate features offered for signed-up traders. A Forex brokerage CRM system is among the most important and undervalued factors for your business. The more convenient and effective such a system is, the more horizons appear on your business’ way.

Customer Relationship Management: what does it mean?

A CRM system is a must-have feature in any industry related to sales. Imagine an Excel table with your customer base, but when you click on a client’s name, the system displays the whole information, including the interaction with a certain client – from the first call to the moment he (she) has become your customer.

When a client contacts you, a CRM system opens his (her) history, making your offers more personal and successful. With the help of this system, managers always understand what their clients need. Eventually, you save both your time and your customer’s time. Are goals and benefits the same, while talking about CRM systems applied in the Forex market?

Forex CRM solutions: main features and benefits

Such a system is designed specifically for FX brokerage companies to enhance and automate the processes of interaction with both leads and active customers. Brokers outline the following features of a Forex CRM system:

Identification and clusterization of leads

Effective sales are still the key objective of the system, and the importance of this goal skyrockets in the FX market. Brokerage companies are fighting for new clients, and a high-end solution makes it possible to predict which features match a customer’s expectations. Brokers apply a set of methods to welcome new clients on their platforms, and the specially designed software classifies leads by different principles and identifies marketing options that are the most effective. As such, business owners may switch their focus towards the advertising options with the highest impact on leads.

What’s even more important, a business owner or a manager may dive into the interaction process with leads and active clients clustered by a Forex CRM system as well. Brokers understand which features their clients are looking for and offer the exact functionality and benefits to convince active traders to remain on your platform.

Relationships with IBs (independent brokers)

When a newcomer broker is going to enter the market, the partnership with independent brokers is not among the key goals. Meanwhile, when your business grows, all the additional income sources are activated. This is why think over such possibilities in advance.

High-level CRM software manages your relationships with IBs, controlling rewards and other important aspects of cooperation.

Cost optimization

When a newer broker is ready to enter the market, expenses are of much account. Beginner brokerage companies want to cut expenses as much as possible, and some business owners save on effective CRM solutions, understanding this system as something that doesn’t matter much. In fact, a well-developed system makes your business cost-effective, cutting expenses essentially. The solution is responsible for the automation of the vast majority of processes. As a result, business owners may avoid staff overage problems when crowds of employees perform different processes manually. Automation influences working processes positively.

Quick access to high-end customer support

Customer support is exceptionally important for newcomer traders who expect their problems to be solved in the snap of a finger. Some brokers waste pretty much money to set up a call center with crowds of support managers, while the recent technologies offer a much easier solution. Automated chatbots are a perfect decision for brokerage businesses. A Forex broker CRM minimizes the necessity of human help. This software is responsible for processing traders’ requests and transferring them to chatbots or human support managers. As such, users access the high-end 24/7 customer support, getting their troubles and headaches removed instantly.

Enormous data volumes processing

Up-to-date businesses face the necessity to process enormous data volumes, and many newcomer business owners solve the problem by hiring crowds of employers. As a result, additional expenses appear. CRM software replaces employees, making it possible to collect, cluster, and process large volumes of incoming information.

A high-end system for managing customer relationships is the must-have feature for every newer brokerage business that is going to overrun competitors.

B2Core as the complex solution to push your FX brokerage higher

The B2Broker company is pleased to acquaint business owners with B2Core, a package solution that comprises a CRM system, trader’s room, and client’s area to meet your objectives. Brokers are free to select among three possible packages: Basic, Advanced, and Enterprise. Compare those packages to understand which features are the most important for your business.

Furthermore, B2Core is a solution that matches the needs of FX brokers, crypto exchanges, web-wallets, and other businesses. The number of clients is constantly on the rise. Being compliant with diverse trading platforms and payment providers, brokerage companies get a set of tools to set up the chosen package individually.

Never underestimate the meaning of an FX CRM system for your brokerage business. B2Broker wants your business to grow and reach new highs; this is why get the preferred B2Core package to move towards progress together. The combination of innovations and experience is a high-quality fuel to drive forwards success!