B2Core is one of the brightest examples of the new generation of professional software that combines a wide range of highly functional tools, providing an unrivalled level of control over their clients for both brokers and exchanges.

One of the most popular directions in developing this product is the launch of the Introducing Broker program to provide the possibility of effective lead generation within its affiliate network.

This article will help to understand what the B2Core Introducing Broker Program is, how it works and what key features it has.

Key Takeaways

• The B2Core Introducing Broker Program is aimed at building its own affiliate network in order to be able to capture the existing client base. 
• B2Core’s introducing broker program offers a versatile set of outstanding features, including promotional banners, referral links, QR codes, advanced analytical tools and more.

What is a B2Core’s Introducing Broker Program?

B2Core’s Introducing Broker Program is a highly effective ecosystem that contains a time-tested, wide range of tools used to expand the broker’s client base through interaction (collaboration) with the so-called Introducing Broker (IB), whose tasks include several responsibilities, the main one of which is to attract new clients in the person of successful traders, money managers, investment consultants, website owners, etc., using various methods, in particular, entering into partnerships with them and advertising the products and services of the main brokerage company, which ultimately allows you to generate high traffic.

Cooperation with an introducing broker dealer gives tangible advantages in the framework of work on the expansion of the client base, as it allows to quickly and effectively use all the main marketing tools to ensure the maximum possible return from the process of attracting new clients to use the products and services of the main brokerage businesses. Since B2Core is a comprehensive solution that combines trading products of different formats, the effectiveness of the introducing broker program is multiplied by the ability to use these programs and systems as needed to ensure full interaction and monitoring of the client experience.

The B2Core Introducing Broker Program is a universal means of attracting clients such as traders and investors because it allows for flexible terms of cooperation with partners, providing a quality of lead generation unmatched by any affiliate program (including referral programs) in the Forex industry. As a connecting link in the B2Core solution ecosystem, the Introducing Broker Program offers incredible advantages in the fierce competition for new clients.

Fast Fact

The Introducing Broker Program module is an integral element of the B2Core ecosystem, which includes solutions such as CRM, trading platforms, KYC and more. 

How Does B2Core’s Introducing Broker Program Work?

Speaking about the principles of the IB program representing the B2Core solution, it is worth noting that they are based on the classical method of ensuring the process of attracting new clients used in all financial markets. This method is a time-tested algorithm of actions aimed at creating and maintaining interest in the use of products or services of Forex brokers through the use of various marketing and advertising tools, thus expanding the existing base of the main broker. The process is divided into several stages and describes the following provisions:

1. Attracting New Clients

Introducing brokerage houses work according to the principle of progressive marketing, using all possible tools to promote the products and services of the main broker and create interest of traders and investors to cooperate with it. For this purpose, effective solutions of targeting and contextual advertising, advertising banners on websites, courses and training on relevant topics, etc., are used. Thanks to a multi-level system of brand promotion, this approach also helps ensure a high degree of lead generation and understanding of the psychology of consumer behaviour in the Forex niche.

2. Generating Fees

Attracted clients get acquainted with the broker’s products and services and start using them actively. At this stage in the process of active trading, the broker receives a commission for each transaction of each new client. The total volume of commission income is also made up of other types of fees, including spread fees, markups, etc.), which are further redistributed among all broker partners. This clearly explains how introducing brokers make money with B2Core. 

3. Revenue Distribution

At this stage, the total amount of income received as a result of clients’ trading activity on trading platforms, i.e., all commission fees, is distributed among all introducing brokers. In this case, an equal distribution proportion is used based on the percentage of all brought users to the trading volume of each of them, taking into account the spread coefficient.

Key Features of B2Core’s Introducing Broker Program

As already mentioned above, the introducing broker program of B2Core is a professional and multifunctional system for comfortable work with the process of lead generation through the use of a variety of tools that allows you to conduct a deep and detailed analysis of the most different characteristics of each stage of expanding the client base, including its management and monitoring. Among the main tools (features) are the following:

Promo Banners

One of the most important features of the introducing broker program is the presence of promotional banners. This marketing tool has perfectly proved itself, and its effectiveness is difficult to overestimate. In this program, banners can have any size and theme, as well as be displayed in all languages of the world, which ultimately allows you to target any segment of the population in each individual country, website or even banner network.

Referral Links

B2Core’s introducing broker program offers the ability to use unique referral links for each individual affiliate, allowing online and mobile traffic from any communication channel, including paid search advertising, email, messengers or social media, to be directed to trading products. This solution is very convenient and saves time on generating links for affiliates, thus speeding up the process of working with general traffic.

QR Codes

This peculiarity is due to the presence of a special generator of QR codes, which, depending on preferences, can have wide possibilities of customisation, starting from choosing any colour with application icons to promote trade products on banners, postcards, flyers, mail, printed advertising in news and magazines, at sporting events, in airports, bars, hotels, on the street, etc.

Geolocation

This feature consists of the ability to track customer location data, access their geolocation data (longitude, latitude, country and geographic region), local market indicators, as well as a number of other important geo indicators in real-time.  With this feature, it is possible to access a clear picture of where customers are located to understand their preferences and what type of advertising will work best for them.

Advanced Analytics

Thanks to this feature, it becomes possible to perform a set of activities related to analysing data, including viewing all channels through which customers come, tracking different media channels and the effectiveness of targeting advertising materials, and observing the activity of partners. This feature also includes clicks and registrations with all data: referrer, landing page, language, media, device, etc. Receive reporting and ranking by country, geographic region, traffic sources, partners, etc. It also includes checking performance metrics: click conversion rate, lead conversion rate, etc.

Easy API

With this feature, you can directly access all system data and services, including machine-readable technical specifications and clear and concise documentation with use cases and code examples. It is also possible to easily and conveniently connect different third-party applications to B2Core IB or integrate them into the whole business of clients in the framework of IB agreement.

Conclusion

Introducing brokers play an important role, so B2Core has become a technology provider offering an exceptional opportunity to create its own network of partnership programs to increase its customer base, ultimately allowing the forex company to successfully compete in the market and offer its clients the best trading conditions.

FAQs

1. What is Introducing Broker?

An introducing broker is a natural or legal person providing services to attract new clients for another brokerage business and receiving in return income in the form of remuneration from commission fees for the transactions of the referred clients. 

2. How do Introducing Brokers Make Money With B2Core?

As a result of clients’ trading activities, a system of commissions is formed, extracted from various sources, such as trades, spreads, etc., which subsequently become a source of income for introducing brokers cooperating with B2Core.

3. How To Become an Introducing Broker at B2Core?

To be able to cooperate with B2Core as an introducing broker, it is necessary to personally contact the representatives of the company and pass the test of compliance with the established requirements for the possibility of concluding a cooperation agreement.